Staying Trendy: The Top Facebook Ad Trends Your Restaurant Needs to Know
by Targetable, on Jun 3, 2019 7:30:00 AM
Staying Trendy: Top Facebook Ad Trends Your Restaurant Needs to Know
Facebook advertising is changing. Read on to learn about the top Facebook ad trends your restaurant needs to know.
You advertise your restaurant through every media possible: newspaper, videos, Instagram, and of course, Facebook. All of the sectors have been covered, and now you feel that the only thing left to do is sit back and let the magic happen.
Well, that's not quite right. You're off to a good start, but there's still work that needs to be done — especially when it comes to Facebook advertising.
Facebook requires it's advertisers to give constant upkeep. If your advertising gets stale, you'll not only lose out on your customers; you could also get ranked low by Facebook itself.
In order to keep either of those things from happening, you need to stay up to date with the best Facebook ad trends on the market. This article lists some of the ones your company should start using ASAP.
The Top Facebook Ad Trends You Need to Know
If you know all of the right moves to make on the advertising campaign, your restaurant will soar and continue to fly high. Read on to learn more about it.
Start by Making More Videos
Fifteen years ago, videos weren't nearly as popular as they are now. But like everything else, things change.
Pictures have been the media of choice for a company to get its point across for a long time, and for good reason. It's very easy to generate a picture, its file space is minuscule, and you can turn a lot of them out to continue advertising.
For these reasons, you shouldn't stop using pictures for advertising. However, you do need to start incorporating more videos along with them.
Facebook users are starting to watch more videos than ever before, and the number is only rising each year. If the users are taking in more video time, you would do well to move your advertising to video as well.
By doing this, you'll engage with more audience members and you'll be able to better show off what your restaurant has and is capable of pulling off. So go ahead and show yourself off.
Use Quotes and Reviews
Another neat way to use Facebook for business is to add in some quotes and reviews that your restaurant has gathered from past customers.
People tend to take the words of others to heart when it comes to learning about an experience. For this reason, reviews and quotes are a powerful tool in your arsenal that you can use to generate new leads.
When Facebook users see positive quotes from people who've actually eaten at your place, they'll be that much more inclined to want to go to your restaurant. Take the time out to start posting up some of your restaurant's reviews today.
Customize Your Illustration
Let's be real here. Everyone wants things to be custom. It helps you to stand out from the crowd - or in your case, from the competition. Why not do your business a favor and add some custom illustration to your ads?
The days of using a generic stock photo are starting to come to an end. Yes, it's the easiest way to go, and yes, it's been effective in the past. That being said, you don't get to really showcase what your restaurant is even capable of doing.
This only hurts your business and makes you seem as plain as every other restaurant that uses the same technique.
To make yourself stand out from the crowd, try to take a more custom approach. Show off what your company is actually capable of doing by posting up some neat personal pictures, or draw up your own ad from scratch.
Remember, the more unique you are, the more likely you'll stand out as the best — and that's exactly what you want to do.
Try Dynamic Advertising
Dynamic advertising is an effective way to show off many of your products at once. Seeing as you own a restaurant that creates many different dishes, this is right up your alley.
With dynamic advertising, you can take a number of your most popular meals and place them into a format that allows Facebook users to interact with the advertisement.
This helps you out in a number of ways: Facebook users get the enjoyment of interaction which can help boost potential clients, and it also allows you to show off the best sides of your company all in one ad.
Look into Flatlays
Never heard of this term before? You wouldn't be the only one. However, you've probably seen it many times on Facebook yourself and just didn't know of it by name.
Flatlays are basically what they sound like: you advertise a product by laying it on a flat surface. At first, it might sound extremely simple and even a little cheesy, but there's actually a good reason why this works so well.
People tend to be drawn to simplistic things, especially when those simplistic things create a stark contrast. By placing one of your dishes on a white table, for instance, you create a contrast that's actually pleasing to the human eye.
This method also allows your potential clients to clearly see what you're trying to sell them, which is great for when you want to show off the details in your dishes.
A lot of advertisements are saturated with a bunch of unnecessary material that only turns away a customer. With flatlays, you give them only what they need and nothing more, which is what most potential customers want in the first place.
Give flatlays a try and see how they can boost your restaurant cred on Facebook.
Time to Get Started
You know all about the best Facebook ad trends that you should start using. That doesn't mean you have to do it all on your own — especially when you can have us on your side.
Targetable specializes in advertising on both the Facebook and Instagram platforms, as well as many of the other major social media platforms so we know a thing or two about what it takes to make the magic happen.
Ready to get started? We are, too. Reach out to us and let us help your restaurant reach the top of its advertising game.